Bev Gove, a dedicated fitness professional based in Scotland, developed the visionary concept in order that individuals could improve their health and well-being - no matter what their fitness level, age or ability.

Committed to helping people achieve their goals, she developed The Fit Zone™ equipment and group exercise programme with the assistance of Red Bull and 9 Yards Marketing.

But it hasn’t been exactly an overnight success. Bev originally thought of the concept eight years ago but lacked the resources to develop it further. Her commitment and belief in the concept meant she never gave up on the idea.

She submitted a prototype to the “Red Bull Fitness Focus” competition in December, 2004, her instincts were proved right - Red Bull loved it! She won, and The Fit Zone™ Equipment and Group Exercise Programme came to life. Bullseye!